The full potential of audio advertising has not yet been discovered, but it poses numerous advantages. 

Music streaming services are becoming very popular. Spotify alone has 100 million users worldwide. Of that, only 83 million are paying subscribers, and the remaining 17 million are non-paying subscribers who listen to ads. This is excellent because advertisers do not have to compete for the consumer’s attention; they cannot listen to anything else while the audio is rolling, and the engagement is higher.

Mobile primarily drives programmatic audio. It is reported that the users of mobile devices spend about a fourth of their time listening to some form of audio like music, podcast, or other audio. Generally, these apps require users to log in, so advertisers can base the marketing on people and be less reliant on cookies. This will help reach the target audience seamlessly.

Most people listen to audio using headphones, creating an intimate bond between the brands and the listeners. This helps advertisers make sure that their message gets through and that the message can be personalized. 

Audio ads are free of distractions. Podcasts are considered mediums free of distraction because they can reach people in situations no other media can. People are generally using ad-blocking tools to block display ads. This cannot be done with audio ads and presents advertisers with an undeniable advantage

 

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